Video Pep Talk: Ad Length

One of the first conversations that I have with clients early on in the discovery process has to do with video length. Here’s a general rundown of how long videos typically run: Web ad/pre-roll: 15-60 seconds Flagship video: 60-120 seconds Promo video/product launch: 30-120 seconds Internal training video: 3-10 minutes Customer training video: 2-4 minutes The length of your video…